In today’s visually driven food world, taste isn’t the first thing people notice — it’s how your food looks online. Whether you're serving burgers, wraps, pastries, or desserts, your packaging is the first frame of your brand’s story. And one of the most underrated tools for this? Custom printed greaseproof paper.
Your Food’s First Impression Happens Online
Social media platforms like Instagram and TikTok have become key discovery tools for food brands. Over 60 percent of consumers discover new food businesses through these platforms, and around 70 percent say they are more likely to order from a brand that looks good in photos. Your packaging is not just about protection — it’s part of the marketing strategy.
Why Greaseproof Paper Works for Social Media Branding
Brand Visibility in Every Order
Custom greaseproof paper allows your logo, design, or slogan to appear in every order, turning ordinary wraps and liners into branded moments. It enhances the presentation of your product and encourages customers to take and share photos, increasing brand visibility online.
Backed by Branding Statistics
Branded packaging is proven to increase recognition and loyalty. According to recent studies, consistent brand presentation across all platforms can increase revenue by up to 23 percent. Furthermore, 72 percent of consumers say packaging design influences their purchasing decision. If your food is being shared online, custom packaging helps control how your brand is seen and remembered.
Cost-Effective for Small Businesses
Custom greaseproof paper is also a cost-friendly option. Compared to custom boxes, printed paper requires a lower minimum order quantity, offers faster turnaround, and often costs just pennies per sheet. For small to medium-sized food businesses, it’s one of the most affordable ways to introduce branded packaging without committing to large bulk packaging runs.
Clean Presentation for Better Photos
Aside from the visual benefits, greaseproof paper keeps food looking neat in photos by preventing oil stains and mess. It works well in deliveries, dine-in baskets, and grab-and-go wraps. It also provides a great canvas for eco messages, QR codes, social handles, or limited-time offers.
Sustainable, Eco-Friendly and Food-Safe
Our greaseproof paper is printed with water-based inks that are food-safe and free from harsh chemicals. The paper itself is biodegradable and compostable, making it a responsible choice for food businesses that care about their environmental footprint. It's an ideal step toward reducing single-use plastic and aligning your brand with modern eco-conscious values.
Fast Delivery, Flexible Options, Low Minimums
You don’t need to wait months or order huge quantities to get started. Orders can be placed from as low as 1,000 sheets, with turnaround times as quick as 10 working days. There are no colour limits — you can print in full colour, pattern repeats, bold illustrations or minimalist designs. Whether you're a startup café or an established takeaway chain, it’s easy to create a custom look without breaking your budget or slowing down your operations.
Combine with Other Eco Packaging for a Full Branded Look
Branded greaseproof paper works perfectly with plain compostable packaging like bagasse containers, kraft boxes, and kraft trays. You can maintain a strong, eco-conscious brand appearance while keeping things simple and affordable. A printed sheet inside a kraft food tray or wrapping a burger in custom paper adds visual impact without the need for fully custom boxes or containers.
A Simple Way to Build Brand Awareness
Branded greaseproof paper turns every meal into a marketing opportunity. It’s affordable, practical, sustainable, and makes your brand stand out where it matters most — in your customers’ hands, and on their screens.
If you’re looking to build brand awareness and get more exposure through social media, investing in custom greaseproof paper is a simple and effective place to start.
