Your Brand, Their Hand, Everyones Feed.
When it comes to takeaway food, your packaging is often the first impression customers get. But it’s also what shows up in photos, stories, and reels online. In a social media world where aesthetics matter, custom greaseproof paper offers one of the easiest and most effective ways to make your brand stand out and get shared.
According to Sprout Social, over 74% of consumers rely on social media to guide purchasing decisions — and food content consistently ranks among the top-performing visual categories on Instagram. That means your packaging is not just functional — it's part of your marketing.
Branded Packaging Increases Sharing
Your customers are already snapping photos of their food. But when it’s wrapped in plain paper or generic boxes, it offers nothing memorable. Custom printed greaseproof paper acts like a mini billboard for your brand in every single post.
A study by Dotcom Distribution found that 40% of consumers are more likely to share a product photo on social media if the packaging is unique or branded. That means a small investment in custom paper can turn every customer into a potential brand ambassador.
User Generated Content Has Big Impact
User-generated content (UGC) builds trust and is proven to drive sales. Nielsen reports that 92% of consumers trust UGC more than traditional advertising. When your logo is subtly shown in their posts, stories, or reels, it creates authentic brand exposure — at no extra cost.
It Supports Brand Consistency and Recognition
Greaseproof paper is not just practical — it reinforces your brand identity. Whether you use a repeat logo pattern, bold illustrations, or simple typography, it ensures your brand is visible across every product — even without bulky boxes or stickers.
Consistent branding across touchpoints improves recognition by up to 80%, according to Lucidpress. Greaseproof paper gives you a clean, cohesive way to deliver this every time.
It’s Eco-Friendly and On Trend
More than 60% of consumers say sustainability influences their purchasing decisions. When your custom paper is made with compostable materials and printed with vegetable-based inks, it shows you care about more than just aesthetics.
That matters online too. Social media users are more likely to support and share brands that align with their values — and sustainability is a big one. A Nielsen global survey found that 73% of Millennials are willing to spend more on sustainable products.
It’s Cost-Effective and Simple
Greaseproof paper is one of the most affordable forms of custom packaging. You don’t need complex die lines or expensive box printing — just your logo or artwork and you’re ready to go.
It’s also incredibly easy to roll out across your food business. Whether you’re wrapping burgers, lining trays, or serving pastries, the same sheet of printed paper does it all — no extra training, tools, or time required.
You get consistent branding, professional presentation, and organic marketing — for a fraction of the cost of other packaging options.
Final Thoughts
Your food might be amazing, but if your packaging doesn’t tell your story, your brand could be missing out on valuable exposure. Custom greaseproof paper helps your food look better, feel branded, and get shared online. It’s functional, cost-effective, sustainable — and powerful.
In a world where every meal gets posted, make sure your brand gets noticed.
